The Story

Non-inclusivity has detrimental consequences.

55% of Canadian girls agree that conforming to such unrealistic beauty standards is harmful to their self esteem. 


Amongst a lack of representation of racial and or ethnic minorities, girls face depleted self-perception, self-esteem, and self-confidence.


Representation

Worldwide standards on beauty and femininity continue to be discriminative, restrictive, and unrealistic.


90% of the magazine covers hyper-sexualize, objectify and exotify women of colour.


Although the makeup, beauty, and fashion industry have made strides to inclusivity, women of colour remain systematically under-represented and discriminated against.


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Non-inclusivity has detrimental consequences.

55% of Canadian girls agree that conforming to such unrealistic beauty standards is harmful to their self esteem. 


Amongst a lack of representation of racial and or ethnic minorities, girls face depleted self-perception, self-esteem, and self-confidence.


Enter a Heading


Worldwide standards on beauty and femininity continue to be discriminative, restrictive, and unrealistic.


90% of the magazine covers hyper-sexualize, objectify and exotify women of colour.


Although the makeup, beauty, and fashion industry have made strides to inclusivity, women of colour remain systematically under-represented and discriminated against.


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We see this pressure and discrimination in women's leadership and work endeavours.

83% of Asian women, 80% of Black women, & 76% of Latinx women admit to experiencing stringent barriers to leadership in the work setting.


Women of colour in leadership and the workplace are disenfranchised under powerful structures of oppression.


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